The Purpose of Crop Insurance and Why Choosing the Right Coverage Matters Farming is more than a business—it’s a way of life. But it’s also one of the most unpredictable industries. Weather events, market fluctuations, and unforeseen disasters can turn a profitable season into a financial challenge overnight. That’s where crop insurance comes in. Why Crop Insurance Is Essential Crop insurance is designed to protect farmers against losses caused by natural disasters or price d